SYNTHOS RESEARCH

Generac Holdings GNRC

Industrials · Industrial - Machinery · Synthos Deep Dive · 2026-07-03

$252.66
Hold
Risk 7Growth 6Exponential 5Fair value $278 $175–$360

At a glance

VerdictHold — systematic Synthos tier
Price (2026-07-02)$252.66 · market cap ~$14.9B
Synthos scores (0–10)Downside Risk 7 · Growth Quality 6 · Exponential Potential 5
Synthos fair value (base case)~$278+10% · full range $175 (bear) – $360 (bull)
Street consensus$297 (high $335 / low $257; 27 Buy · 12 Hold · 0 Sell) — context, not our anchor
Valuation78× trailing EPS (depressed base) · 39× FY26E · 23× FY27E · 18× FY28E · 14× FY30E · EV/S 3.7× · EV/EBITDA 31×
Exponential Potential5/10 · Moderate — real grid-resilience runway and an accelerating 2026→2028 EPS ramp, but this is a proven weather-driven cyclical, not a secular compounder
TechnicalsMixed — $253, −14.5% off 52-wk high, below 50-DMA, above 200-DMA, RSI 49, +72% 12-mo (SPY +21%) but a −50% max drawdown on the tape
ConvictionLow — 0 expert voices in the Synthos KB; call rests entirely on fundamentals + quant
Position sizingWatch / small tactical only, ≤1–2% if bought at all; wait for a cyclical entry
Next catalyst2026-07-29 Q2'26 earnings (Street EPS $2.00, rev ~$1.18B)
Single biggest riskDemand is weather- and outage-driven — a mild storm season deflates the whole thesis

One-line thesis. Generac is a high-quality franchise (the dominant US home-standby generator brand) trapped in a genuinely cyclical demand pattern: FY25 revenue actually fell 2% to $4.21B and GAAP EPS collapsed to $2.69 on a Q4 loss, yet the stock trades at 78× trailing and near all-time highs on hopes for a 2026–2028 re-acceleration. The business is fine; the price already assumes the recovery. Watch until you get a cyclical entry or expert coverage.

◆ Synthos call — Hold GNRC is a solid business largely reflected at ~$278 — fine to keep, no reason to chase; it gets interesting again below ~$236.
Downside Risk (lower = safer)
7/10 · High
Beta 1.91, 50% peak-to-trough drawdown, 78× trailing EPS and net-debt/EBITDA 2.1× on a weather-cyclical demand base.
Growth Quality
6/10 · High
~29% forward EPS CAGR off a depressed base, but only 38% gross margin, 5.8% ROIC and a 2025 earnings air-pocket.
Exponential Potential
5/10 · Moderate
Genuine grid-resilience / home-standby runway and an accelerating out-year ramp — but a proven boom-bust cyclical, not a secular compounder.
⚖ Reverse-DCF cross-check Market-implied growth ≈ 16%/yr To justify today’s $253, earnings would have to compound roughly 16% a year for 10 years (9% discount rate). Analysts forecast ~25%/yr, so the market is pricing in LESS than what the Street expects.
What do the 5 tiers mean? (Core · Tactical · Watch · Hold · Avoid)
Buy — CoreOwn it as a foundation — start or add now, size it for years, let dips be gifts.
Buy — TacticalGood price + confirmed trend + a defined exit — buy the setup, not a marriage.
WatchWe want the business, just not at this price/setup — act only when the listed trigger hits.
HoldFine to keep if you own it — no reason to buy more; new money does better elsewhere.
AvoidDon't own it — the problem is the business or the expectations, so a cheaper price won't fix it.

In plain English

Generac makes the backup generators that switch your house on when the power goes out — the big grey box next to the AC unit — plus batteries and clean-energy gear. When storms knock out the grid, sales boom; in a calm year, they sag. That's the whole story.

Right now the stock is expensive. Last year sales actually shrank a little and profits fell hard, but the share price has nearly doubled off its low because investors are betting the next two years bring a big rebound (more storms, an aging grid, data-center power needs). You're paying a rich price today for a recovery that hasn't fully shown up yet.

Our verdict is Watch — a decent company, but not at this price and not without any expert conviction behind it. Here's what our three scores mean in plain terms:

The one big worry: demand depends on storms and blackouts you can't predict. A quiet hurricane season and the bull case evaporates.


Price & moving averages 12 months · 50 & 200-day averages · 52-week range

112161211260309Jul '25Sep '25Nov '25Feb '26Apr '26Jul '2652w hi $29650-DMA 264Price 253200-DMA 20052w lo $136

Solid = price · dashed = 50-day average · dotted = 200-day average · amber = 52-week high/low. Price above both averages is an uptrend.

Bollinger Bands 20-day average ± 2 standard deviations

102156209263317Jul '25Sep '25Nov '25Feb '26Apr '26Jul '2620-day avg 272Price 253

The shaded band widens when the stock gets more volatile. Riding the upper edge = strong momentum (sometimes stretched); the lower edge = weak / potentially oversold.

RSI (14) momentum gauge · 0–100

705030Jul '25Sep '25Nov '25Feb '26Apr '26Jul '26RSI 43.6

Above 70 (red band) = overbought, below 30 (green band) = oversold. Currently 44.

MACD 12 / 26 / 9 · trend & momentum

0Jul '25Sep '25Nov '25Feb '26Apr '26Jul '26signal 5.9MACD 3.7

Blue crossing above amber (bars flip green) = momentum turning up; below (bars red) = turning down. Bar height = the size of that gap.

Relative performance vs S&P 500 & its sector (XLI (sector)), set to 100 a year ago

82113143174205Jul '25Sep '25Nov '25Feb '26Apr '26Jul '26GNRC 168XLI (sector) 124S&P 500 120

Solid = GNRC · dashed = S&P 500 · dotted = XLI (sector). A rising line means it is beating that benchmark — the sector line shows whether it is a leader or laggard within its own group.

Forward revenue & earnings actual → estimate · "FY" = fiscal year, "E" = estimate

02468$4BFY23EPS $4$4BFY24EPS $7$4BFY25EPS $7$5BFY26EEPS $9$6BFY27EEPS $11$6BFY28EEPS $14$7BFY29EEPS $18$7BFY30EEPS $18

Darker bars = actual results, brighter = analyst estimates. Taller bars to the right = expected growth.

Key stats an RIA wants

Price$252.66
Market cap$15B
P/E trailing11×
P/E FY26E / FY27E28× / 23×
EV / Sales3.7×
EV / EBITDA31.2×
Gross margin38.1%
Net margin4.4%
Dividend yield0.00%
Beta1.91
52-wk range$136 – $296
RSI(14)49
50 / 200-DMA$264 / $200
12-mo return+72% (SPY +21%)
Street target$297 ($257–$335)
Analyst grades27 Buy · 12 Hold · 0 Sell
FMP ratingB-
Next earnings2026-08-05

What the experts actually said 0 traceable claims on GNRC · showing the highest-conviction voices

Every claim reconciles to a real claim_id in the Synthos knowledge base — this is the evidence the verdict is built on, not vibes. Management (the company itself) is shown but half-weighted; one cautionary voice is included on purpose.

1. What it is

Generac Holdings (NYSE: GNRC) is a Waukesha, Wisconsin manufacturer founded in 1959 and public since 2010. It is the dominant US brand in residential automatic standby generators — the permanently installed home backup power systems (7.5kW–150kW) — and also makes portable generators, commercial & industrial (C&I) generators up to 3,250kW for hospitals, data centers, telecom and municipal infrastructure, plus a clean-energy line (PWRcell energy storage, PWRview monitoring) and the Mobile Link remote-monitoring platform. Fiscal year ends December 31. CEO is Aaron Jagdfeld (also a director). ~9,400 employees.

Revenue mix (what the data shows):

This is fundamentally a cyclical industrial whose best years follow big storm seasons (2020–2021) and whose worst years follow calm ones (2022–2023 destock). Treat the multiyear estimate ramp with that lens.

2. The expert thesis — why the panel is bullish (traceable)

There is no expert coverage for GNRC in the Synthos knowledge base. total_claims = 0, net_bullish_voices = 0. No distilled voice — bullish or cautionary — has been recorded on this name.

That means this report carries no conviction-track signal. Every judgment below is derived from the fundamentals (FMP filings), the analyst-estimate consensus, and quantitative/technical data — and is labeled as such. We do not manufacture a thesis to fill the gap. When Synthos has no traceable expert claims, the honest default skews toward Watch/Avoid unless the raw numbers are compelling enough on their own to earn a Buy. Here they are not: the fundamentals are decent but cyclical, and the valuation is full. Hence Watch.

3. Synthos scores & the Bull / Base / Bear cases

The one-glance judgment — three scores, 0–10, each anchored to real metrics (not probabilities we can't honestly calibrate):

Score0–10The read
Downside Risk (lower = safer)7 · ElevatedBeta 1.91, a −50% max drawdown on the tape, 78× trailing EPS on a depressed base, net-debt/EBITDA 2.1×, and demand that is structurally weather-cyclical. Financially solvent, but this stock moves.
Growth Quality6 · DecentForward EPS CAGR ~29% (FY26→FY30) but off a 2025 air-pocket; only 38% gross margin, 5.8% ROIC, 7.2% ROE — ordinary industrial economics, not a high-return compounder.
Exponential Potential5 · ModerateGenuine grid-resilience / home-standby-penetration runway and an accelerating 2026→2028 ramp, but a demonstrated boom-bust cyclical caps the "secular exponential" claim.

The three cases (our own scenario model — assumptions shown; each target is a ~12–18-month fair value). We deliberately do not attach probabilities: the base case is the expected path, so a weighted blend would just restate it with false precision. The cases bound the range.

CaseKey assumptionsFair value
BullActive storm season + data-center/grid-services demand inflects; the out-year ramp is real. FY27E EPS beats toward ~$12 (vs $11.10 cons), the market extends a growth multiple ~30× on FY27.~$360 (+42%)
Base (our anchor)Estimates roughly hit: FY26E EPS $6.51, FY27E $11.10. A cyclical recovering to trend earns ~25× FY27E — discounted vs the ramp for weather risk.~$278 (+10%)
BearMild weather + rate-sensitive residential demand stalls; the 2027 ramp slips a year. FY27E EPS misses to ~$8.5; multiple de-rates to a cyclical ~20×.~$175 (−31%)

Synthos fair value = the base case, ~$278 (+10%), with the full $175–$360 span as the honest range. This sits slightly below the Street's $297 consensus — we discount the out-year ramp more heavily for weather/cyclicality risk and the absence of any expert corroboration. This is a tracked call — the Forecaster Scorecard grades it once it matures.

4. Exponential Potential

Synthos separates compounders (durable high returns on capital) from exponentials (accelerating multi-baggers-from-here). GNRC is neither cleanly — it is a cyclical with a genuine secular tailwind:

Exponential Potential: Moderate (5/10). Own the recovery if you want the cyclical bet, but do not mistake the 2026–2028 EPS ramp for durable exponential compounding. A truly accelerating, non-cyclical mid-cap with these numbers would score 7–8; the weather dependence pulls it to a 5.

5. Financials (real numbers — FMP annual/quarterly)

6. Valuation — priced in or room?

GNRC is not cheap on any current measure: 78× trailing EPS (depressed base), 31× EV/EBITDA, 3.7× EV/sales, 5.5× book. The trailing P/E is distorted by the 2025 earnings air-pocket, so the fair way to value it is forward — and even there the multiple only becomes reasonable if the ramp lands: 39× FY26E → 23× FY27E → 18× FY28E → 14× FY30E. In other words, the market is already paying for the 2027–2028 recovery today. If estimates hit, the stock de-rates into its growth and looks fine at 23× FY27E; if the cycle disappoints, 39× FY26E is a long way to fall. Street targets (context): consensus $297, high $335, low $257, 27 Buy / 12 Hold / 0 Sell — a constructive-but-not-euphoric Street. Our $278 base FV sits just under consensus because we haircut the out-year ramp for weather risk and note there is no expert corroboration in our KB. Not a value buy; a cyclical-recovery-at-a-full-price situation — hence Watch, not Buy.

7. Technicals (from the tech block)

8. Moat & competitive position

Generac's moat is real but narrow and cyclical: (1) brand and dealer network — it is the default US home-standby brand with a large installed base and a wide independent dealer/installer channel that is genuinely hard to replicate; (2) scale and vertical integration — it makes its own engines, alternators, controls and enclosures; (3) installed-base / attach — Mobile Link monitoring and aftermarket parts/warranties (the $219M Extended Warranties line) add recurring-ish revenue. The weaknesses: demand is weather-driven and rate-sensitive, the clean-energy (storage/solar) push has been competitive and lower-margin, and there is no pricing-power moat comparable to a true franchise. Gross margin of 38% and ROIC of 5.8% confirm "good industrial," not "great franchise."

Peer set (FMP-supplied, diversified industrials — not pure comps): Regal Rexnord $14.5B, Crane $12.6B, Watts Water $12.3B, Applied Industrial $12.2B, SPX Technologies $11.4B, Donaldson $10.3B, Flowserve $9.2B, A.O. Smith $8.8B, Pool Corp $8.0B, Parsons $6.0B. GNRC ($14.9B) is at the top of this mid-cap machinery cohort. Note these are general industrials; GNRC's true competitive frame is power-generation specialists (Cummins, Kohler, Briggs) and energy-storage entrants, which the FMP peer list does not capture.

9. Management, capital allocation & guidance

10. Catalysts & what to watch

Thesis tripwires (what would change the call): two consecutive quarters of residential order deceleration; a mild storm season with guidance cut; net-debt/EBITDA drifting above ~2.5×; or the 2027 EPS ramp being pushed out in consensus. Conversely, an active season + sustained double-digit residential growth would move this toward Buy — Tactical.

11. Key risks

12. Verdict, position sizing & monitoring

Watch. Generac is a genuinely good business — the dominant US home-standby brand with a real grid-resilience tailwind — but three things keep it off the Buy list today: (1) it is a proven weather cyclical whose revenue has been flat-to-down for three years, (2) it is fully priced (78× trailing, 39× FY26E, above the 50-DMA after a huge run) with the 2027–2028 recovery already embedded, and (3) there is no expert conviction in the Synthos KB to corroborate the thesis. The Q1'26 re-acceleration is encouraging, but one quarter into a weather-dependent recovery is not enough to pay this multiple.

This verdict is logged as a tracked Synthos call as of 2026-07-03 at $252.66.


Provenance & disclosures